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One of them is that competition is getting bigger and fiercer. Others include, for example, changes related to ad targeting and privacy policies. According to Business Insider, prices are higher on nearly every platform. In some markets and industries: (, from Latin thousand cost of reaching a thousand recipients, calculated based on page views) Increased CPM by up to up to Decreased advertising costs on Amazon Sponsored The product’s (cost per click) approx. decreases which poses a significant threat to the brand.

In an era of rising costs and competition, many e-commerce entrepreneurs wonder where to find additional growth. Where are the opportunities? After reaching a certain business scale, medium-sized and large enterprises will not take further actions to expand their scale. As the economy grows, there are concerns that the photo retouching abundance and resources involved will result in relatively low returns on such investments. However, smaller businesses have different potential. Introducing certain standards and developing operating models can lead to high percentage profits. Often, instead of growing a business in-house without being sure of what results it will achieve, large market players take over another online store and implement a strategy of rapid, massive growth.



When analyzing the potential for such a purchase, investors mainly focus on: Company history, Description of the product range and its expansion possibilities, Market and competitive analysis, Sales and marketing strategy, Experience and capabilities of key personnel, Current and forecast financial data , the technical level of the company and the system. Why level affects store valuation The last point above is important. Possible changes to the system require time and resources, and there is uncertainty for investors because a lot can happen during implementation. Furthermore, not all changes will have a positive impact.