These also include the search

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Are you choosing the right channel for your business? If your target audience is of an advanced age, even though the number of over 60s populating Facebook is growing significantly, you may not get the desired results and it is difficult, in fact, for you to find fertile ground on social networks. In these cases, it is better to opt for others, perhaps offline, to avoid spending effort on unproductive activities not because they are wrong, but because they do not attract the target you need to invoice. If your target is young and uses social networks daily, draw inspiration from them to further improve your strategy. 2 hours and 24 minutes a day on social networks How many hours, on average, do you spend on social networks per day? The data is surprising (and constantly growing): users spend almost 2 and a half hours watching videos, posts and stories on social platforms.

Therefore, assuming that a person works (or studies) on average 8 hours a day and sleeps another 8, we can argue that more than a quarter of people's free time is dedicated to this activity. Image from wearesocial Reflection. In 2 and a half hours on social networks, the user can really do a lot of things.  for companies to rely on (we will see this in more detail later). Are you therefore certain that, during his free time, the user comes into contact with your contents? Data analysis is fundamental: it allows you to understand in which time slots you get more interactions and greater Agent Email List post coverage. Based on this fundamental information, you will be able to subsequently optimize your 54% of users search for products and/or services. For years now, social networks have no longer been simple platforms for entertainment, but also an important vehicle for acquiring information on products.





And services that the user needs. From the company's point of view, these platforms have become sources of new contacts and new customers. The data proves it: 54% of users use social media to find new products to purchase. Image from Reflection. Are you showing exactly what the user expects to find: the features, benefits and functioning of your products and services? Does your company profile on social networks express reliability and credibility or does it risk damaging your business? Have you already started advertising campaigns on Facebook to acquire new interactions on posts, new likes on the page, new contacts? Sponsored campaigns can bring qualified users to your company, i.e. users who need the products and services you offer: people who, perhaps, do not yet know your brand but who, through specific adverts targeted to their needs, are able to find you the right answer to satisfy him In conclusion.