Facebook is always at the top

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Being present on social networks is an increasingly pressing need for companies. In fact, there are many users who populate these platforms every day. Do you need some ideas to start a winning strategy in the current reality of Social Networks? For this reason, it is necessary to plan a strategy that allows us to be found and capture the attention of our target audience, convincing them to contact us or buy from our company. What basis is there for planning a social media marketing strategy if not in-depth knowledge of the platforms and the trends that concern them? In this article we travel together around the 2020-2021 social statistics, looking for answers to the questions: how do I stand out on social media? What should I focus on? Which target audience should I address? 49% of the world's population is there! Imagine having a showcase on half the world's population and showing off your products, your services, your story to 3.80 billion people.

No, it's not a dream: it's social networks! According to some statistics reported by , 49% of the world's population has at least one social media account. A number destined to grow further: it is estimated that in 2025 there will be 4.41 billion users, thanks also to greater and better mobile connections: the possibility of Agent Email List entering your profile wherever you are allows for greater accessibility and, consequently, a greater number of daily active users. Image from Reflection. It is not enough to be present on social networks to be able to take advantage of the visibility they bring. We must be present in an active, constant, effective way, proposing strategic and never improvised contents. How many hours do you dedicate to this activity every day? Do you have something to follow, just like for a company blog, or do you publish posts in a confusing manner when you have a moment of time? Are your profiles updated and feature eye-catching graphics that highlight the values and quality of your company.






The world's population is there! Facebook is always at the top Over the years, the birth and spread of new social networks could have counteracted the constant rise of Facebook. This was not the case. The social network born from the brainchild of Mark Zuckerberg is still in #1 position for number of active users per month: we are talking about almost 2.5 billion people who connect. This is why, whatever your strategy, you should always take into account the importance that, even after more than a decade, Facebook still holds. Image sourced from wearesocial Reflection. , but there have been quite a few updates over the years. If it is true that the basic characteristics of this social network - an informal language, the vast variety of contents and so on - have remained unchanged, it is equally true that many things have changed. Just think of the introduction of stories, live broadcasts, the shopping area and augmented reality. Are you really taking advantage of all the features and potential of this social network or are you still stuck with old static posts from 10 years ago.