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Competition. Retail marketing image showing merchant promotion Set-up requires a few steps including filling out the merchant promotions interest form and either using the +PROMOTION tool or setting up a promotion feed. Follow the steps here to get your promotions approved. .5: Structure Search Campaigns Based on Site Navigation and Product Groupings There are a plethora of ways to structure your AdWords account, whether it be by product categories, price points, locations, or sales cycles, there’s no one-size-fits-all strategy. But for retailers, if your site is well-structured (which it should be), then it’s recommended to structure your campaigns based off how your website is built. Let’s take Rent the Runway for example.
As you can see in the image below, their “Unlimited” tab has several IT Numbers categories – New Arrivals, Dresses, Tops & Bottoms – to name a few. In that case they would want to have a campaign for each category listed under Unlimited. site Then under the “Designers” tab (shown below), they would want to create a campaign or ad group for each designer being searched for. Retail marketing image showing rent the runways website The main reason you should organize search campaigns around your website is due to the ease of updating and optimizing.
“It’s unbelievable how much the structure of your search campaigns can impact the performance,” says Mike. “Your life will be so much easier if you structure around your site navigation. For instance if the stock of your red t-shirts goes down, you can hop into your t-shirts campaigns, go to the red t-shirt ad group and pause that group until they’re back in stock.” .6: Increase the Credibility (and Clickability) of Your Ad Copy with Numbers It’s been proven time and time again that people are attracted to numbers! “Numbers are easy to digest and understand, and studies show that incorporating them into your copy can make it appear more accurate and credible,” says Unbounce’s Johnathan Dane.
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發表於 2024-3-14 12:44:24