The basic idea of ​​this business model

jilhok00010@gma

You have several types of capsules at home and you choose according to the time of day, your mood or even your level of fatigue. Thats what I do anyway. When I do that, when I choose a capsule, it actually feels like Im choosing a coffee. As I like the taste of the coffee I have chosen, I tell myself that it is good and therefore that I am a connoisseur. Im sure there are some who think theyre coffee experts just because they prefer Kazaar to Roma The fact that we have the choice of capsules reinforces our taste for it and therefore offers us an unrivaled user experience. After being lured by George Clooney, we are now seduced.


And in fact, we are completely held hostage by Nespresso as you will Albania WhatsApp Number see in the last part. Part  A Marketing Strategy that Imprisons The Nespresso Business Model is based on the consumable model. This model is very common we find it in printer cartridges or even razor blades. is to offer or sell the machine inexpensively in order to sell consumables en masse. Nespresso regularly offers commercial operations in which a machine is offered or sold at a ridiculous price. The thing is, a Nespresso machine can only accommodate Nespresso pods.





So, rather than changing machines, you buy capsules. Until , Nespresso was the only company that could offer this type of pod. Now this is no longer the case. You can buy Carrefour, Café GrandMère pods or whatever for your Nespresso machine. You owe that to JeanPaul Gaillard. I introduced him to you earlier, he was CEO of Nespresso for  years and in , he found a loophole in the patent to sell competing pods. Proof that the confinement model is essential for Nespresso, it was after this affair that the brand released a new machine with a new capsule system, the Vertuo range, which is ultralocked by new patents. Here we come to the end of this analysis,