The same goes for lead generation

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About this person to effectively move them down the sales funnel. Types of leads As you might know—not all leads are created equal. Some of the leads possess more traits characteristic of your target audience than others. Also, different leads have different lifecycle stages and require different lead capture strategies. All these criteria define the main three lead types.

Let’s take a closer look at them.  Marketing-Qualified Lead MQL Let’s say you receive a filled-out content form from a lead that expresses interest in what your brand offers. This is philippines photo editor a marketing lead, and it is qualified because it has more potential to become your customer than others. How so? Usually, such leads find brands by themselves and voluntarily submit contact information.



They engage with your team of marketers both directly and indirectly to learn more about your product before purchasing it.  Sales-Qualified Lead SQL Contrary to a marketing-qualified lead, a sales-qualified lead is here to buy your product. Their actions let you know directly that they want to complete a purchase so that you can pass them to your sales team right away.